After forty-some years in the business, fourth generation Montana cattle rancher Howard Lyman finally saw the light. Now, the author of the bestselling books, Mad Cowboy: Plain Truth from the Cattle Rancher Who Won’t Eat Meat and No More Bull: The Mad Cowboy Targets America’s Worst Enemy: Our Diet, spends his days promoting veganism.
For the sake of our health and humaneness, for the planet and for the wolves, adopting a cruelty-free vegan lifestyle is a challenge we all must face together. As Mr. Lyman tells us: ”The question we must ask ourselves as a culture is whether we want to embrace the change that must come, or resist it. Are we so attached to the dietary fallacies with which we were raised, so afraid to counter the arbitrary laws of eating taught to us in childhood by our misinformed parents, that we cannot alter the course they set us on, even if it leads to our own ruin? Does the prospect of standing apart or encountering ridicule scare us even from saving ourselves?”