SeaWorld has new ad campaign after disparaging documentary

SeaWorld has new ad campaign after disparaging documentary
By MIKE SCHNEIDER, Associated Press Published: Mar 23, 2015
FILE – In this Monday, March 7, 2011, file photo, park guests watch as a killer whale flips out of the water at SeaWorld Orlando’s Shamu Stadium in Orlando, Fla. (AP Photo/Phelan M. Ebenhack, File)
ORLANDO, Fla. (AP) — SeaWorld is starting an advertising campaign in the wake of declining revenue and attendance that followed the release of a highly critical documentary.

The campaign that began Monday focuses on the marine-life theme park’s efforts at caring for animals in captivity and in the wild.

SeaWorld Entertainment Inc. has faced declining revenue and attendance since the release of the 2013 documentary “Blackfish.” The documentary examined what led a killer whale to drown a trainer in 2010 at SeaWorld’s Orlando park.

Last year, SeaWorld’s revenue declined 3 percent from the previous year. Its chief executive resigned, and the company announced plans to build larger environments for its marine mammals.

SeaWorld said last week that Joel Manby will become its new president and CEO.

5 thoughts on “SeaWorld has new ad campaign after disparaging documentary

  1. They’re only delaying the inevitable. I hope people step up the negative press too. I read that some poor unfortunate dolphins are going to be captured and and forced into an ‘interactive experience’ with humans. *eyeroll*

  2. Humans in general are bloody thickies, about time we as a species started to really evolve and stop dragging our knuckles.

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