Toyota pulls ad after it was slammed on social media for depicting animals glad to be killed

 http://www.stuff.co.nz/motoring/75304848/toyota-pulls-ad-after-it-was-slammed-on-social-media-for-depicting-animals-glad-to-be-killed

A prose quoting fish features in the ad talking up the Hilux.

A prose quoting fish features in the ad talking up the Hilux.

A new Toyota Hilux commercial which attracted backlash on social media will no longer be screened, effective immediately.

Toyota New Zealand made the announcement on Sunday saying the decision reflected feedback from members of the public who had been offended.

In the ad, animals are shown to look forward to death at the hands of hunters if it means they get to ride on the back of a Hilux.

Toyota was at pains to point out all the animals were CGI.

Toyota was at pains to point out all the animals were CGI.

If you wish to see the offending advert, you can watch it here.

Managing director and chief executive officer Alistair Davis said the company apologised for the offence caused. “We’ve listened and we’ll stop screening the ad. The public and in particular Toyota’s customers are the cornerstone of our business and we’ve been closely monitoring the ad’s response and felt the groundswell of detractors was growing.”

Toyota said the animals portrayed in the latest Hilux advertisement were regularly and sustainably hunted and fished except for the possum, which was a familiar pest.

Whitebait that wriggle and talk in the Toyota ad.

7 thoughts on “Toyota pulls ad after it was slammed on social media for depicting animals glad to be killed

  1. Opossums “a pest” maybe to you, Alistair, but not to people who understand biodiversity and shun speciesism. Thank goodness that disgusting ad was pulled or my RAV4 would have been my last Toyota

  2. “Toyota said the animals portrayed in the latest Hilux advertisement were regularly and sustainably hunted and fished except for the possum, which was a familiar pest.” Realy? Shows that Toyota needs more educating on so-called “sustainable hunting,” and that the only “familiar pest” is Homo sapiens.
    http://www.foranimals.org

  3. Toyota has shown itself to be a shameless promoter of all things deadly to the “wild”. Their commercial involving idiots driving/ destroying the desert in their trucks, off-road vehicles, and motorcycles while the in background music and men humming from Wagner is another example of their low-brow commercialism.

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