- The company has pledged to donate $10,000 if people stop posting the pictures
- It has said the pictures ‘take advantage of beautiful creatures’ torn from their natural environment
- The move follows pressure from animal rights group PETA, which wrote to co-founder Sean Rad
- Selfies with tigers are so popular on the site that a number of Instagram accounts have been set up to share them
Dating app Tinder has called on its users to stop posting pictures of themselves alongside heavily-drugged tigers.
The company has said it is time for the selfies to go, claiming they take advantage of ‘beautiful creatures that have been torn from their natural environment’.
It follows calls from animal rights activists to act on the images, which they say appear frequently on Tinder.
Animal rights activists have called on Tinder to take action against the number of people pictured posing with tigers
The pictures ‘take advantage of beautiful animals that have been torn from their natural environment’
Such is their popularity among those looking for love that a number of Instagram accounts have been set up dedicated to sharing screenshots of users who pose with big cats.
The company says it will donate $10,000 to a conservation charity if the pictures disappear.
In a blog post, Tinder wrote: ‘It’s time for the tiger selfies to go.
In a blog post, Tinder wrote: ‘It’s time for the tiger selfies to go’. It urged people to post pictures of themselves planting trees instead
Pictures of people posing with tigers are widely shared on Instagram, prompting calls for the practice to end
‘More often than not, these photos take advantage of beautiful creatures that have been torn from their natural environment. Wild animals deserve to live in the wild.
‘We are looking to you, as part of our Tinder community, to make a change. Take down your tiger photos, and we will make it worth your while by donating $10,000 to Project Cat in honor of International Tiger Day.’
Instead it encouraged singletons to try and attract partners by showing themselves doing things like planting trees or volunteering at animal shelters.
A 22-year-old woman poses with a tiger on the popular dating app, which has asked users to take the pictures down
Some believe that posting pictures of themselves with tigers makes them look well travelled and projects a positive image
And the blog continued: ‘We urge you to take down your tiger photos, tag your friends to do it too, or simply join the conversation on social with #NoTigerSelfies.’
In a letter to Tinder co-founder Sean Rad, animal rights group Peta called for action.
The organization wrote: ‘What might, at first swipe, look like a harmless picture actually means that someone was caged, dominated, and tied down or drugged before their photo was taken and uploaded online.
‘If this happened to one of your users on a Tinder date, you’d block the profile of the person responsible immediately. Unfortunately, this is the reality for tigers, lions, and other big cats who are featured in an alarming number of Tinder profile photos.’
And it continues: ‘Not only are these types of photos cruel to animals, unaware Tinderlings might also mistake them for cute, harmless pictures and be prompted to take part in this abusive industry themselves.’
While some Twitter users congratulated Tinder for taking a stand, another wrote: ‘This.. is really stupid. #NoTigerSelfies is just this organization virtue signalling. It does nothing.’