The Extreme Lengths Costco Goes to Keep Your Rotisserie Chicken at $4.99
Costco’s business model is that customers pay for warehouse club memberships, and then save money on big-ticket items like televisions and giant tubs of cheese balls. But there is one cheap Costco item that perhaps shines brightest of all: its $4.99 rotisserie chicken.
Costco’s signature bird was introduced in 2009, and remains one of their most popular items, with 91 million Kirkland Signature chickens sold last year. And according to CNN Business, the company takes major steps to keep their chicken at the $4.99 price point.
Because Costcos have a tendency to be located in areas that don’t naturally have a lot of foot traffic, the company has to find ways to get people into the store…and then…
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