Why plant-based ‘chicken’ is the sustainable vegan meat substitute sure to rule 2020 – beginning with KFC’s Beyond fried chicken

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https://www.scmp.com/magazines/style/leisure/article/3076197/why-plant-based-chicken-sustainable-vegan-meat-substituteMove over Beyond Beef and Impossible burger, it’s time for sustainable fake chicken substitutes to shine

Plant-based ‘chicken’ is poised to take the world by storm. Photo: @maninthekitchen76 Instagram
Plant-based ‘chicken’ is poised to take the world by storm. Photo: @maninthekitchen76 Instagram

Plant-based beef alternatives took the world by storm in 2019.

Burger King launched Impossible Whoppers across the United States, and Beyond Meat’s breakfast sausage debuted in Dunkin’s croissant sandwiches.

But the fervour for meatless “meats” isn’t stopping with beef and 2020 is the year of the plant-based “chicken”.

Plant-based “chicken” is nothing new. One of Beyond Meat’s first products was a frozen “chicken” product that crashed and burned. Grocery-focused companies like Quorn and Gardein have had vegetarian “d chicken” products in frozen aisles for a while now. However, it wasn’t until this year that this flavour of protein started stealing the spotlight.

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