PETA Billboard to Honor Cows Killed in Truck Crash

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For Immediate Release:
April 22, 2021

Contact:
Brooke Rossi 202-483-7382

Green Bay, Wis. – In honor of the 12 cows who were killed when a truck reportedly carrying them to a JBS slaughterhouse overturned at the roundabout of N. Packerland Drive and Highway 29 on Monday, PETA plans to place a billboard near the crash site proclaiming, “See the Individual. Go Vegan.” Some of the 12 died instantly, while others had to be shot dead on the scene after being severely injured.

“Twelve gentle cows died in terror and agony as a result of this crash, and the traumatized survivors were likely hauled off for their throats to be slit and their bodies carved up for food,” says PETA Executive Vice President Tracy Reiman. “PETA’s ad encourages anyone disturbed by the thought of animals suffering on the side of the road or under the slaughterhouse knife to go vegan.”

Cows in the meat industry are often confined to cramped, filthy feedlots without protection from the elements. At the slaughterhouse, workers shoot them in the head with a captive-bolt gun, hang them up by one leg, and cut their throat—often while they’re still conscious.

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