Not ‘chicken’. Chickens. Individuals.

There's an Elephant in the Room blog

Image by Jo-Anne McArthur / We Animals

The word ‘chicken’ has come to represent a cooking ingredient. Despite – or perhaps because of – a world where information has never been easier to discover, those with vested interest in making money from using animals, and the powerful advertising propaganda they wield to ensure their continued profitability, have become more ruthless than ever before. No one is ever encouraged to understand the consequences of their demands as consumers, particularly when these consequences run counter to every single value that the majority of people believe that they hold. In adverts and programmes on every available form of media, in stores, and in restaurants, a steady stream of soothing reassurance veils the grotesque trade in suffering and death with a carefully constructed facade of acceptability. ‘Everyone does it. Everything is fine. Don’t worry. We’ll keep selling if you keep buying.’

Chicken. That cookery…

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