Vegan Director James Cameron Says Women Will Save The World

The filmmaker praised his wife for being a ‘powerful warrior’
Vegan film director James Cameron
James Cameron says women can save the world (Photo: Gage Skidmore)

Vegan director James Cameron says he believes women will save the world.

The filmmaker – best known for epic movies including Titanic and Avatar, as well as upcoming documentary The Game Changers – made the comments during an interview on CNN.

Cameron and wife Suzy Amis Cameron appeared on the show to talk about how a global shift towards a plant-based diet could have a positive impact on climate change.

Cameron spoke about climate change on CNN. Subscribe to PBN’s YouTube Channel here

‘Female energy’

Speaking about his admiration for ‘strong women’, Cameron said: “I put my faith in women to change the world. I think men approach the world in a certain way that tends to be dominative and aggressive – it’s just how men have been wired since the dawn of time and it’s expressed through our entire Western colonialization culture, that we expand through the world and we dominate nature.

“We’re going to have to change that worldview and I think we need a more female, Goddess-based perspective that we have to nurture life, we have to care for it.

“I think the great conflict of the future is going to be between the takers and the caretakers.  The takers are a male energy, and the caretakers are a female energy, so I’ve always respected that and I’ve celebrated women in the films I’ve made and I’m very lucky to be married to a very powerful, strong, caretaker warrior.”

Europe’s meat and dairy production must halve by 2050, expert warns

Policymakers, farmers and consumers face ‘deeply uncomfortable choices’, says author of report advising urgent reduction of unsustainable livestock sector

intensive cattle farm in France
 Study advises that the livestock industry needs to achieve a 74% drop in greenhouse gas emissions by 2050. Photograph: Philippe Huguen/AFP/Getty Images

Europe’s animal farming sector has exceeded safe bounds for greenhouse gas emissionsnutrient flows and biodiversity loss, and urgently needs to be scaled back, according to a major report.

Pressure on livestock farmers is set to intensify this century as global population and income growth raises demand for meat-based products beyond the planet’s capacity to supply it.

The paper’s co-author, Professor Allan Buckwell, endorses a Greenpeace call for halving meat and dairy production by 2050, and his report’s broadside is squarely aimed at the heart of the EU’s policy establishment.

Launching the report, the EU’s former environment commissioner Janez Potocnik said: “Unless policymakers face up to this now, livestock farmers will pay the price of their inactivity. ‘Protecting the status quo’ is providing a disservice to the sector.”

The study calls for the European commission to urgently set up a formal inquiry mandated to propose measures – including taxes and subsidies – that “discourage livestock products harmful to health, climate or the environment”.

Livestock has the world’s largest land footprint and is growing fast, with close to 80% of the planet’s agricultural land now used for grazing and animal feed production, even though meat delivers just 18% of our calories.

Europeans already eat more than twice as much meat as national dietary authorities recommend – far beyond a “safe operating space” within environmental limits, says the Rise foundation study.

As a result, huge sectoral “adjustments” will be needed by 2050 to rebalance the sector, including a 74% drop in greenhouse gas emissions and a 60% cut in nitrate-based fertiliser use, it finds.

Long before then, policymakers, farmers and society as a whole face “deeply uncomfortable choices”, according to Buckwell.

“We’re talking about fewer meat meals, less meat portions and moving to flexitarian diets without being dogmatic about it,” he said. “There is a role for softer public health messaging but harder messages are necessary too.”

Such a transformation “won’t happen spontaneously”, he added. “It requires strong signals from government so the policy proposal must include measures to discourage consumption of livestock products harmful to public health and the environment.”

Buckwell called for targeted taxes on harmful practices, with subsidised meat for low-income consumers, and a realignment of funding regimes to advise, retrain and hire more farmers for work in rural landscape management and animal welfare.

The hope is that consumers will eventually pay more for high quality meat produced in environmentally safe conditions, where countryside protection and animal welfare have been guaranteed.

The study follows angry condemnation of the EU’s recent common agricultural policy reform, which ignored a growing clamour for moves to more sustainable food systems.

Addressing the launch in a video message, the EU’s agriculture commissioner, Phil Hogan – who dismissed the sector’s emissions footprint earlier this year – said that he too wanted it to become “smarter, greener and cleaner, and do so fast”.

But his claim that more farm efficiency was the answer was slammed as “inherently contradictory” by BirdLife Europe’s policy chief, Ariel Brunner. The most sustainable farms are often less “efficient” in narrow terms of profit and loss, he argued, unless broader questions of energy and nutritionare considered.

One of the largest barriers to this sustainable food vision is Europe’s farmers themselves, still reeling from the financial blow dealt by this year’s drought.

Liam MacHale, the secretary-general of the Irish Farmers’ Association, told the Guardian that farmers were “an easy target” for environmentalists.

“Don’t single out our sector,” he warned the report’s authors. “Look at greenhouse gas emissions. Agriculture is blamed but look at consumer behaviour in the transport sector. They need to fly abroad to relax [despite] the emissions associated with that. The airlines are not being closed down, yet you’re talking about possibly eliminating the livestock sector.”

Buckwell told the Guardian he envisaged a contraction of the sector of between 40%-50%. “We have to contract consumption by roughly half to come within the safe operating space – a big change, in other words.”

Canadian Burger Chain Sells Out of Plant-Based Patties
 Updated on 
  • A&W offering of Beyond Burger exceeded expectations, CEO says
  • More consumers seeking alternatives for health, environment
An A&W restaurant in Toronto.

Photographer: Andrew Francis Wallace/Toronto Star via Getty Images

After more than 60 years of dishing out beef burgers, a Canadian fast-food chain has found new success in an unexpected product: a patty made from peas, mung beans and beets.

A&W Food Services of Canada Inc., the country’s second-largest hamburger chain, is tapping into growing demand for plant-based protein by becoming the first national burger chain to offer California-based Beyond Meat’s burger on its menu in July.

The Beyond Meat burgers sold out nationwide in a matter of weeks, said Chief Executive Officer Susan Senecal. The veggie burgers will be back in stock across Canada Oct. 1.

“It became even more popular than we had expected,” Senecal said in a telephone interview from Vancouver. “Plant-based protein has gained in popularity and it really is something people are very interested in.”

A&W is the latest meat-focused company that sees growing opportunities in plants as some consumers turn away from traditional protein amid concerns about environmental impact, animal welfare and maintaining a healthy diet. Tyson Foods Inc., the largest U.S. meat producer, in 2016 acquired 5 percent of Beyond Meat, which has also gotten the backing of billionaire investor Bill Gates. Maple Leaf Foods Inc., Canada’s largest packaged meat company, is now stocking shelves with plant-based imitators after acquiring vegetarian producer Lightlife Foods.

Five years ago, A&W started to home in on growing consumer demand for more information and transparency about their food, said Senecal, noting the chain now offers beef raised without any added hormones or steroids and chicken raised without antibiotics. The plant-based burger builds on consumer desire for more natural foods and the company is constantly monitoring how the trend develops, she said.

With veganism on the rise, is meat cooked?


Peter Singer is a professor of bioethics at Princeton University, laureate professor at the University of Melbourne and founder of the non-profit organization The Life You Can Save. His books include Animal LiberationThe Ethics of What We Eat: Why Our Food Choices Matter (with Jim Mason) and The Most Good You Can Do: How Effective Altruism Is Changing Ideas About Living Ethically.

Vegans are suddenly everywhere. Restaurants that serve meals completely free of all animal products have opened all over New York, San Francisco and Los Angeles, and in Britain, the number of vegans more than tripled in the decade from 2006 to 2016. But most surprisingly, Germany – where not so long ago, meat-heavy cuisine made the country a hostile terrain even for vegetarians – has Berlin showcasing itself as the European center of vegan fine dining.

Canadian consumption of beef and pork peaked in the 1980s, and has dropped sharply since. For a time, this drop seemed to indicate nothing more dramatic than a preference for chicken, but Canadian consumption of all meats has been falling since 2007. Today, restaurants that fail to offer animal-free meals risk losing millennials as customers.

The business pages, too, signal that meatless is the future: Canada’s biggest meat producer, Maple Leaf Foods, has bought plant-based food company Field Roast, known for its vegan sausages and vegan cheeses, for $120-million. Investors are flocking to startups developing plant-based alternatives to meat and other animal products. Fast-food restaurant A&W is aggressively pushing its plant-based burger, struggling to keep up with intense Canadian demand. Other companies are putting money into cellular agriculture, which produces cultured meat, fish, dairy and other animal products, all grown from animal cells but not involving the raising and slaughtering of a living animal.

With celebrities such as Beyoncé, Oprah and Pink, all singing the praises of reducing or eliminating meat consumption, veganism is undoubtedly having a moment.

There are two distinct threats that could indicate that yes, meat is on the way out. One is that a continuation of present trends against consuming meat will make it socially unacceptable for a large segment of society, as tobacco is today. The other is that a technological revolution will make producers of live cattle, pigs and chickens as irrelevant as Kodak became when the once-dominant camera and film manufacturer failed to embrace the digital revolution.

Meat – or at least meat as we have known it – may be cooked.

Total meat consumption in Canada
kg per capita (eviscerated and carcass weight)


Year kg
1988-01-01 102.59
1989-01-01 102.97
1990-01-01 99.6
1991-01-01 98.41
1992-01-01 100.62
1993-01-01 99.55
1994-01-01 101.46
1995-01-01 100.25
1996-01-01 98.68
1997-01-01 99.54
1998-01-01 104.27
1999-01-01 108.66
2000-01-01 107.76
2001-01-01 108.07
2002-01-01 107
2003-01-01 105.21
2004-01-01 105.57
2005-01-01 101.39
2006-01-01 101.83
2007-01-01 103.79
2008-01-01 100.88
2009-01-01 100.01
2010-01-01 97.06
2011-01-01 95.91
2012-01-01 96.97
2013-01-01 95.86
2014-01-01 94.89
2015-01-01 96.52
2016-01-01 96.55
2017-01-01 97.27


Meat consumption in Canada, by type
kg per capita (eviscerated and carcass weight)


Year Chicken Beef Pork Fish Other*
1988-01-01 21.95 36.29 28.05 8.66 7.64
1989-01-01 21.47 35.31 28.74 9.6 7.85
1990-01-01 22.13 33.99 26.14 8.95 8.39
1991-01-01 22.22 33.27 25.86 8.63 8.43
1992-01-01 22.31 32.38 28.37 8.74 8.82
1993-01-01 23.19 31.08 27.63 9.5 8.15
1994-01-01 25.04 31.7 28.41 8.34 7.97
1995-01-01 24.82 31.76 27.81 7.91 7.95
1996-01-01 24.9 31.45 25.99 8.42 7.92
1997-01-01 25.47 31.46 25.42 8.79 8.4
1998-01-01 26.3 31.94 28.7 8.84 8.49
1999-01-01 27.75 32.6 30.09 10.04 8.18
2000-01-01 29.12 32.02 28.69 9.51 8.42
2001-01-01 30.49 30.75 28.94 9.65 8.24
2002-01-01 30.74 30.58 27.81 9.56 8.31
2003-01-01 29.84 32.4 25.1 9.81 8.06
2004-01-01 30.68 31.15 26.64 9.13 7.97
2005-01-01 30.72 30.29 23.06 8.99 8.33
2006-01-01 30.81 29.94 23.4 9.07 8.61
2007-01-01 30.99 30.6 25.14 8.32 8.74
2008-01-01 30.77 29.76 23.89 7.22 9.24
2009-01-01 31.12 28.28 23.57 8.06 8.98
2010-01-01 30.47 27.88 22.05 7.51 9.15
2011-01-01 29.99 27.26 21.49 8.06 9.11
2012-01-01 29.7 27.6 22.3 7.95 9.42
2013-01-01 30.01 27.34 20.87 8.49 9.15
2014-01-01 31.01 26.42 20.52 8.32 8.62
2015-01-01 31.84 24.32 22.86 8.17 9.33
2016-01-01 32.5 25.2 20.99 8.52 9.34
2017-01-01 33.13 25.17 21.35 8.71 8.91


How energy-efficient is your meat?
kg of C02 emissions per kg of protein produced

ChickenPorkSmall ruminantsBeefBuffalo355520129540435

Type kg of C02 emissions per kg of protein produced
Buffalo 404
Beef 295
Small ruminants 201
Pork 55
Chicken 35


If large-scale, commercial raising of animals for food is on the way out, that will be a very good thing for our climate and for our environment more generally. Livestock’s Long Shadowa report from the United Nations Food and Agriculture Organization, found that livestock are responsible for more greenhouse gas emissions than the entire transport sector – all the cars, trucks, planes and ships put together – and second only to the burning of fossil fuels to produce electricity.

Modern meat production typically involves growing grains or soybeans – crops that we could eat directly – and feeding them to animals. The animals then need to burn much of this food energy simply in order to live and keep their bodies warm. The proportion of the nutritional value of the crops that we get back from eating the animals, or their eggs and milk, varies with the food and the species of animal. For beef, it is less than one-10th, but even for the more efficient food converters, such as laying hens and dairy cows, it is no more than one-third.

Loss of the energy from plant food is the most basic reason why meat creates more emissions per unit of food energy than plant-based foods, but the methane produced by cattle and sheep is another significant factor. Methane is a greenhouse gas that, tonne for tonne, warms the planet about 30 times as much as carbon dioxide. Ruminant animals produce it as part of their digestive process. Moreover, the idea that grass-fed beef is more sustainable than beef from animals fattened in a feedlot is a myth – in fact, as far as climate change is concerned, grass-fed beef is the worst meat you can eat. That’s because cattle fed on a rich diet of grains and soybeans put on weight faster than cattle fed on grass, and so do less digesting per kilogram of meat produced.

Global emissions by livestock species
In megatonnes of C02 equivalent

Other poultrySmall ruminantsBuffaloChickensPigsCattle825967667908195,02482

Type Megatonnes
Cattle 5024
Pigs 819
Chickens 790
Buffalo 766
Small ruminants 596
Other poultry 82


Sources of emissions in livestock production
% of total

Energy consumptionManureFeedEnteric fermentation5104144%5

Source %
Enteric fermentation 44
Feed 41
Manure 10
Energy consumption 5


Some people believe that eating locally produced food is the best way to make their diet sustainable. If they are eating meat, it isn’t. One study found that the average American would do more for the planet by going vegetarian just one day a week than they would by eating an entirely local diet.

Another study compared the climate impacts of what we drive with those of what we eat. It found that by switching from a standard North American car, such as a Toyota Camry, to a fuel efficient hybrid, such as a Toyota Prius, the average American driver would save about one ton of carbon emissions a year. But anyone changing from the average American diet to a vegan diet would, over a year, save about 1.5 tons of carbon equivalent. Moreover, that change needs no new technology and, in contrast to buying a new car, installing solar panels, or building wind farms, it has no upfront costs. On the contrary, plant foods such as dried beans and lentils are, per unit of protein, cheaper than meat. It is something we could all do, now.

Lentils are a rich source of protein, and they’re cheaper than meat.


If, however, we maintain our current levels of meat consumption while people in newly prosperous countries in Asia continue to narrow the gap between their lower levels of meat consumption and ours, we can abandon all hope of meeting the climate goals set at the United Nations Climate Change Conference in Paris in 2015. Changing Climate, Changing Dietsa report from the highly respected London-based Royal Institute of International Affairs summarized the situation this way: “Even with best efforts to reduce the emissions footprint of livestock production, the sector will consume a growing share of the remaining carbon budget. This will make it extremely difficult to realize the goal of limiting the average global temperature rise to 2 degrees Celsius above pre-industrial levels.”

That goal, remember, was considered necessary to implement what every major country, including the United States, pledged to do at the 1992 Earth Summit held in Rio de Janeiro: to stabilize greenhouse gases at a level low enough to prevent “dangerous anthropogenic interference with the climate system.” Some scientists, as well as the leaders of low-lying Pacific island nations, argued at the Paris conference that a temperature rise of 2 C was already too high. The conference resolved to seek to limit temperature rises to as close as possible to 1.5 C. There is general agreement that a rise exceeding 2 C could lead to feedback loops such as the release of additional large quantities of methane from the thawing Siberian permafrost. That will cause still more warming and release yet more methane. Global warming will then be beyond human control and unpredictably dangerous to the future of humanity and the other beings with whom we share this planet.

Climate change is the greatest environmental harm for which meat consumption must bear a significant share of responsibility, but there are many others. The concentrated manure of tens of thousands of intensively farmed animals pollutes rivers. People living near factory farms suffer from odours and flies. Crops fed to cattle compete for water with crops eaten directly by humans, and the need for water for cattle, for drinking, cleaning and other uses, has led to the severe depletion of underground aquifers that took millennia to accumulate.

The eminent Canadian scientist Vaclav Smil has written that for everyone in the world to eat as much meat as people in the affluent world now eat would require 67 per cent more agricultural land than the world possesses. It is difficult to justify a wasteful diet that demands so much agricultural land and water that it necessarily denies the majority of the world’s population the opportunity to eat a diet that is anywhere close to what we are eating.


When I became a vegetarian in 1970, I was a graduate student in philosophy at the University of Oxford, with a particular interest in ethics. But I had never thought that, by eating meat, I might be complicit in a moral atrocity on a gigantic scale. Today, such ignorance may seem culpable, but it was shared by almost everyone. The term animal rights did not exist, and very few would have known what vegan meant. There were so few ethical vegetarians that I had never met one until that fateful day when I chanced to have lunch with a Canadian graduate student in philosophy, Richard Keshen. As we entered Balliol College dining hall, Richard asked the person presenting the food if the sauce on the spaghetti had meat in it. When told that it did, he took a salad plate. I took the spaghetti, and later asked Richard why he was avoiding meat. He answered that he didn’t think we ought to be treating animals in the way that the animal whose flesh I was now eating had been treated.

That simple response, along with some things Richard told me about the development of intensive animal raising, or factory farming, led me to consider, for the first time, the moral status that we should accord to animals, and whether the various uses we make of them, including raising them for food, are defensible. I decided that I ought to stop eating meat, at least from animals raised in the usual commercial systems, and before long, I became a vegetarian.

In Animal Liberation, published five years later, I set out the basis for this decision. The boundary of ethical concern, I argued, ought not to determined by the boundary of our species, any more than it ought to be determined by the boundary of our race or sex. There are, of course, differences between humans and members of other species, especially in the capacity of normal humans beyond infancy to reason and to use a complex language. But a being does not have to be capable of reasoning to be able to suffer, as anyone who has spent time with an infant knows. There is good evidence that cows, pigs, chickens and fish are all capable of suffering, and so, most probably, are some invertebrates, such as the octopus.

Factory farming inflicts severe suffering on a staggering number of animals. The United States alone produces more than nine billion factory-farmed animals each year. Professor John Webster, formerly head of the school of veterinary science at the University of Bristol and a towering figure in animal-welfare science, has described the industrial raising of chickens as “the single most severe, systematic example of man’s inhumanity to another sentient animal.”

There are many grounds for this dire judgment. To anyone entering a chicken shed, the overcrowding is obvious, as is the polluted air, which contains enough ammonia from the accumulated bird droppings to sting the eyes and burn the throat. Only a more expert eye would know, however, that these birds have been bred to grow so fast that their immature legs cannot support their grotesquely large bodies, with the result that, Mr. Webster says, a third of them show signs of arthritis-like pain for the final weeks of their lives. They cannot sit down on the litter that covers the floor, however, because it contains so much ammonia that it burns their thighs. Some birds suffer the still-worse fate of having their legs collapse under them. Then, unable to move to water, they slowly die from thirst. (The birds are not worth enough to justify the extra cost of hiring sufficient staff to pay attention to individual birds.)

I could describe equally bad conditions for other industrially raised animals, but you can find plenty of videos on the websites of animal-advocacy organizations. It is no wonder, then, that one powerful motive for going vegan is the desire to cease supporting the factory farming of animals. One could decide instead to be an “ethical omnivore,” eating animal products only when one has adequate assurance that they were raised under conditions that gave them good lives. There are also fish: They, if not raised in confined aquaculture tanks or nets, lead natural lives until they are caught. Horrible as their deaths usually are, that might be a lesser evil than a lifetime of miserable confinement. But many of those who become aware of our ruthless exploitation of animals find it simpler and better to make a clean break with all animal exploitation.

March 24, 2010: Pedestrians and media react to nude PETA protesters in downtown Vancouver’s Victory Square, where they used a makeshift shower stall to make the case for a vegan diet as an environmentally responsible act.


It is a sad but true commentary on human nature that if the vegan movement were driven solely by ethical considerations, it would not be as large as it is today. When Bill Clinton appeared on television in 2010, looking trimmer and fitter than he had for years, and attributed the change to going vegan, people paid attention. Beyoncé recently invited her 112 million Instagram followers to join her in going vegan for 44 days as she prepared for the Coachella festival. Oprah Winfrey isn’t vegan, but has pledged to observe Meatless Mondays and urges her tens of millions of followers to do the same. In the sports world, too, proof of veganism’s health effects are rampant: Novak Djokovic, winner of this year’s men’s Wimbledon championship, is vegan, except for some occasional fish. Venus Williams went vegan after she was diagnosed with an autoimmune disease, and Serena joined her in sisterly support and has since become passionate about vegan eating. English footballer Jermain Defoe says his vegan diet has helped him keep his career going at 35, when most other footballers have retired.

When movie stars, actors and pop singers talk about how great they feel on a vegan diet, and vegan athletes win tennis championships, boxing titles and long-distance races, many more people are motivated to cut out animal products.

Once people appreciate that they don’t need to eat animal products, and that they feel better without them, they will be more receptive to the ethical arguments against eating meat. Scientists told some subjects that they were about to be given a consumer test that required them to eat beef, while other students were told that the test required them to eat an apple. Both before and after they were given this information, all the subjects were asked to rate the mental capacities of cows. Those who had been told that they would be eating beef rated the mental capacities of the cows lower after they received this information than they had rated them before receiving it. Subjects who were told they were about to eat an apple did not change their rating of the mental capacities of cows. In other words, it’s easier to see cows for the sensitive beings they are when you are not about to eat one of them. And the same goes, I expect, for seeing the strength of an ethical argument against eating cows.

So will meat go the way of tobacco? If you associate a vegan diet with activism for animals or for the environment, you may think that drawing an analogy between meat and tobacco is a stretch. After all, the campaign against smoking was based on the truth that smoking sharply increases the risk of dying from lung cancer or other smoking-related diseases. Although the consumption of processed meat and red meat is associated with higher levels of colorectal cancer, this does not apply to all forms of meat, and the health risk appears to be lower than it is with smoking. If, however, people find that they feel good on a vegan diet, the ethical arguments will be more widely accepted, and it could become unacceptable, at least in some circumstances, to eat animals.

In 2015, Charles Krauthammer, the conservative Washington Post columnist who died earlier this year, asked, in one of his columns, what present practice, universally engaged in and accepted by people of great intelligence and moral sensitivity, will be seen by future generations as abominable, in the way that we now see slavery as abominable? Mr. Krauthammer’s answer was: our treatment of animals. “I’m convinced,” he wrote, “that our great-grandchildren will find it difficult to believe that we actually raised, herded and slaughtered them on an industrial scale – for the eating.”

Perhaps it won’t take three generations for people to see the industrial raising of animals as an abomination. That day may be closer than we think.


German Lawsuit Takes Aim at Climate Impacts of Agriculture

Industrial agriculture has grown in Germany, increasing nitrate and methane pollutionA lawsuit targets nitrate and methane pollution from industrial agriculture in Germany. Photo credit: Sean Gallup/Getty Images

By Ucilia WangA new lawsuit in Germany could provide lessons for cutting emissions from agriculture, which has largely escaped air quality regulations or climate lawsuits in the United States despite its large greenhouse gas footprint.

Environmental Action Germany, an advocacy group that filed the lawsuit last month, is taking on the German government for failing to lower the amount of nitrates seeping into the surface and groundwater, mostly from large-scale farming operations.

While the lawsuit aims to force the government to tighten its nitrate regulations, it comes with a larger goal to limit factory farming, said Remo Klinger, an attorney at Geulen & Klinger, which is representing Environmental Action Germany in the case. This would in turn combat climate change because those large agricultural operations emit large amounts of methane, a potent greenhouse gas.

“A reduction in animals is one of the main elements of reducing nitrates,” said Klinger, who noted that farmers, as in the U.S., wield tremendous political influence in Germany. “The high number of animals is linked to climate change because of their methane emissions.”

Nitrate pollution has a direct link to methane emissions. High nitrate levels in ground and surface water typically comes from excessive use of fertilizers and poor management of animal manure, especially at giant, industrialized farms that raise hundreds or thousands of animals in a confined space and require giant holding ponds to store the manure.

Dairy and cattle farms in particular are a rich source of methane. Animals burp methane while digesting food, and their manure also releases methane as it decomposes. Methane excels at trapping heat and accelerates global warming more quickly than carbon dioxide. In the U.S., raising livestock is the largest source of methane emissions, according to the Environmental Protection Agency. Worldwide, agriculture is estimated to produce 14.5 percent of all greenhouse gas emissions, according to the U.N. Food and Agricultural Organization.

Environmental Action Germany wants to tackle the problem by forcing the government to lower nitrate levels by placing a lower cap on the amount of manure that each farm can accommodate per hectare of land each year, Klinger said. Shrinking these farms would lower their methane emissions.

Germany’s level of nitrate pollution is the second highest in the European Union, trailing only Malta. A government study in 2016 showed that 28 percent of the nitrate monitoring stations showed nitrate levels in groundwater exceeding the EU limit of 50 milligrams per liter.

The European Commission sued Germany in 2016 over the high nitrate levels and won a ruling from the European Court of Justice in June. Germany, which amended its nitrate regulations in 2017, said its new rules now help it comply with the EU limit. But critics, such as Environmental Action Germany, said loopholes in the new regulations make them ineffective.

The U.S. is also lax when it comes to minimizing the environmental impacts of industrial farms, said Jonathan Lovvorn, chief counsel of the Humane Society of the United States and a lecturer at Harvard Law School. Only farms that reach a certain size are subject to the federal Clean Water Act, and they mostly escape oversight under the Clean Air Act.

While plenty of lawsuits have been filed against farms over air and water quality, they have largely been unsuccessful historically, Lovvorn said.

A few recent victories include a $473.5 million judgment against a subsidiary of Smithfield Foods last week. The company lost a federal nuisance lawsuit in which the neighbors of its three giant hog farms in North Carolina said they couldn’t stand the stench and flies from open pits of animal waste or the rumbling of company trucks that pick up hogs for slaughter in the middle of the night.

Few suits have attempted to challenge these farms’ methane emissions and climate impacts.

“Agricultural emissions are completely unaddressed by federal statutes,” Lovvorn said. “It’s a ticking time bomb for the animal agricultural industry. Sooner or later they will be called into reckoning for the fact that they put a substantial amount of emissions into the atmosphere.”

Lovvorn says the ongoing lawsuits filed by cities in the U.S. against fossil fuel companies could also offer lessons for battling large agriculture companies’ climate footprint.

“My suspicion is people are watching the cities’ climate cases in the energy sector closely and likely thinking about to what extent any favorable rulings could provide a footing to do something about agricultural climate emissions,” he said.

As is the case in Germany, the agriculture industry holds a lot of political clout, making it difficult to pass regulations to change farming practices. That influence stems from an idealized view of farmers as wholesome, self-reliant owners of small plots, even though family-owned farms are disappearing and giving way to industrialized farms, Lovvorn said.

California, the largest dairy-producing state in the country, was the first state to create programs to cut methane emissions from farms, part of its larger effort to address climate change. Last year, New York announced a methane reduction plan that require state agencies to evaluate and develop programs to cut methane in agriculture.

California’s program provides money to buy digesters that convert methane into biogas. It also supports a smaller program that finances better manure management practices at industrial farms, from changing how manure is collected and processed to taking animals out of confinement and letting them roam in a pasture.

These two programs are voluntary because the state won’t start regulating methane emissions from dairy and other livestock farms until 2024. The state aims to reduce methane emissions by 40 percent below 2013 levels by 2030.

The larger focus on promoting digesters has its critics. Tara Ritter, senior program associate for climate and rural communities at the Institute for Minnesota-based Agricultural Trade and Policy, said the effort would still allow factory farms to operate and doesn’t adequately address the water and air quality problems that come from raising so many animals in a confined space.

“California is trying to be a leader on climate change, yet it just slaps a lot of digesters on farms,” Ritter said.

Why I am NOT an Apologetic Vegan

Animal rights vegan activist and parent, JoAnn Farb, has written a
article, including her own experience relating to why some ethical vegans
not comfortable with their ethics in the company of people who are not or
not yet vegan. Why, she asks, do “some vegans join the oppressive class and
throw vegan *activists* under the bus”? Should we make a point of “not
pushing our
values,” or is this more about social anxiety than a gesture of civility?

*JoAnn Farb is a former microbiologist, national speaker, and publisher of
*FEAST Lawrence Newsletter. She uses big picture holistic thinking to
*social justice with environmental sustainability and health. She is
working on*
*her third book, “GLUTEN – The Science that Explains the REAL Reason Paleo
is So*
*Popular.” She and her husband live in Kansas and have two grown life-long


Article: Why I am NOT an Apologetic Vegan


Why I am NOT an Apologetic Vegan

By JoAnn Farb
July 26, 2018

“I am not THAT kind of vegan”

This is a statement that I have heard a few times recently.

As veganism has become more popular, it has triggered pushback. When I began
doing vegan activism in the 1990s, vegans weren’t seen as a threat to animal
agriculture or to people’s coveted family or religious traditions. Grocery
stores, hospitals, and local TV news welcomed me and repeatedly provided
for me to criticize animal exploitation while encouraging people to give
veganism a try. Some were inspired or motivated to change as a result of
Those who didn’t “get” my message or disagreed, ignored me and moved on.
vegans were so rare, this message was a curiosity not a threat.

But now, almost everyone in America knows there are millions of vegans.
is a viable lifestyle AND growing in popularity! Vegans are setting athletic
records, running successful companies, and birthing and raising healthy
families. This changes everything. Conscious of it or not, those who are
not yet
vegan live with the continuous discomfort that they are participating in
*unnecessary* violence against other beings. Unlike the 1990s, now simply
“I am vegan” reminds non-vegans that they are not living consistent with
one of
their own values – in fact a widely held value. Most of us agree: *It is
wrong to*
*unnecessarily harm animals.* Just BEING vegan around some people feels to
like they are being attacked, because it’s reminding them of this painful

But those who DO embrace veganism struggle with a different discord –
like an outcast from their tribe, family, or social group. Any choice that
us apart from our group can expose us to “change back.” Pressure.

In order to help you understand why saying “*I am not that kind of vegan*”
problematic, I will share with you what happened to me as a child.

I grew up next door to the best grade school in one of the top rated school
districts in the entire country. Most all of us who went to that school had
parents who grew up poor during the depression. The combination of
higher education along with an expanding job market is what allowed my
and other parents in their neighborhood to do so well economically that they
seem rich when compared to how they grew up.

The children in my neighborhood wore the trendiest clothes and enjoyed the
latest, greatest toys and gadgets provided in mind-numbing abundance at
twice each year. Their pantries were stocked with an array of seductive junk

But that was not how it was at my house.

My parents were frugal, and didn’t even try to keep up with the neighbors.
made fitting in hard for me. But I had an even bigger obstacle socially: I
one of the only two fat kids in my entire grade. Though my parents weren’t
really status conscious, they were fat-phobic and tried hard to make me lose
weight. Sugary treats were kept under lock and key at my house, though I had
access to cheese wheels, meat and eggs. I remember being ecstatic when I
to fry hamburgers in butter on the stove, and make omelets that oozed with
melted cheese.

Grade school was hell for me. I was taunted for being fat and for not
fashionably. “Highwaters!” my classmates shrieked as they pointed at my
too-short jeans before running away. Everyone knew I was part of a small
of outcasts. We were the “untouchables” of our grade. Included with me was
other heavy girl, a thin shy girl with terrible acne, a white-haired, poorly
coordinated boy, and a scary boy who hit and never followed directions. Just
above us in the hierarchy were a handful of students who although not as
shunned were still avoided. The hierarchy was made visible and reinforced
through the act of picking teammates or partners for activities.

You might think those lower down in this hierarchy, experiencing this
would be the first to challenge it or at least not do the very same thing to
others. But in fact the opposite happened. The more oppressed one of us
the more intensely we distanced ourselves from anyone with low status. We
more oppression if associated with any of the other victims.

My observations are consistent with what’s been documented in other cases of
oppressed groups. Time and again, those concerned with their own inclusion
contribute to the victimization of others – be it the class system of India,
oppressed US minorities trying to better their own lot (and being called
“uppity” by others likewise oppressed), or some women struggling for
position in
male dominated arenas.

One common way this pressure can be managed is to distance ourselves from
the dominant group find *most* problematic. Supporting the oppressor’s
– even just in a tiny way, can ease some of the pressure by aligning us, at
least in part, with those who hold the power. In other words, some vegans
the oppressive class and throw vegan *activists* under the bus, to help
themselves from the “change back” pressure of the dominant paradigm.

This is what is happening when you hear someone say, “I’m not THAT kind of
vegan.” Though this may make it easier for the person expressing this
to comfortably mingle with and feel more accepted by those who are still
enabling the oppression, it works against our cause. We NEED people willing
speak out about injustice. When vegans say to others, “I am not THAT kind of
vegan,” it is a clear expression of judgment against people speaking out. It
isolates activists. It makes other vegans contemplating speaking up feel
into silence. It supports and empowers the oppressive mindset. If *our*
people –
that is, those choosing to abstain from intentional violence against other
beings – think we are wrong for daring to raise awareness of violence
animals, that plays right into and reinforces the oppressive paradigm. It
provides additional justification for non-vegans to disregard veganism

Can you think of a single example of progress made on any social justice
that was NOT the result of someone trying to push their values? That is why
continue to speak out and raise awareness however I can.

I will not apologize for speaking up when I see injustice, and the more
who join me in this, the better I believe our world will be.

United Poultry Concerns is a nonprofit organization that promotes
the compassionate and respectful treatment of domestic fowl.
Don’t just switch from beef to chicken. Go Vegan.

View this article online

OPINION: Animal Rights Folks Doing No Favors for People of NH

Thank you to the 10 members of the Joint Legislative Committee on Administrative Rules (JLCAR) that voted Thursday, unanimously, to approve the proposed biennial rules change for the New Hampshire Fish and Game Department.

The committee’s primary statutory duty is to review the proposed and the previously adopted rules of state agencies.

In giving their approval, they were not speaking to specific Fish and Game proposals on the hunting and trapping of foxes and coyotes, but rather if the department adequately took public comment into consideration when formulating the proposal. The unanimous vote reaffirmed that they did.

I believe it was JLCAR Chairman Sen. John Reagan who told those assembled for the vote that just because the vote didn’t go they way that some wanted, it didn’t mean that they weren’t heard.

And therein lies the rub.

Animal rights groups feel that somehow their voices should carry more weight than those of sportsmen and women in New Hampshire. Perhaps they feel that they’re on a higher moral or ethical plateau than the rest of us? So, even though they didn’t get their way, the story is not over.

Look for Legislative Service Requests, or proposed bills, in the next legislative session. But, that’s typical behavior for a spoiled child who doesn’t get what they want from one parent. They go the other parent, and if that doesn’t work, a sibling or grand-parent.

They just keep going until they find someone who will agree with them and they finally get what they want … or don’t.

I think the president of the New Hampshire Wildlife Federation, Jim Morse put the discussion in context.

“Some have complained fox take numbers were not reduced after an analysis of a very limited set of trapping data showed a decline in fox populations. Many believe the decrease in fox take is from a lack of hunting and trapping participation, not dreadfully low fox population levels. Sportspeople simply asked if more data could be collected before hunting and trapping rules were changed.

“Thankfully, the Fish and Game commissioners listened to reason and chose not to alter the seasons while biologists collected additional data. For example, last year’s red fox take was 115 animals across the entire state. Considering there are 221 towns and 13 cities in New Hampshire, I would hazard a guess each town might have more than approximately 0.5 fox.

“Recently a boy was bitten by a fox in the Meredith area that was later found to be rabid. Animal attacks, especially from predators such as fox, coyotes and bobcats, are occurring with more regularity. Rabies and distemper are ‘density dependent’ and often manifest in large condensed populations of mammals. This is arguably Mother Nature’s unpleasant way of controlling her animal populations. We do not know how many foxes have rabies in New Hampshire due to limited funding for testing. Perhaps those that wish to severely limit trapping and hunting could fund rabies testing, much the same way sportsmen and sportswomen fund the Fish and Game Department.”

So, in my simplistic, black and white logic – if you don’t want to hunt, fish or trap, for whatever reason (time constraints, ethical issues, cultural differences or lack of past experiences) … then don’t, but don’t tell me that I can’t because you have a problem with it.

JLCAR arrived at the logical conclusion. Fish and Game’s proposals were in keeping with their mission as the guardian of the state’s fish, wildlife and marine resources, to “conserve, manage and protect these resources and their habitats; inform and educate the public about these resources; and provide the public with opportunities to use and appreciate these resources.”

Sadly, the animal rights folks only see and hear what they want to see and hear. And that vision and selective hearing does no favors to the people of New Hampshire.

Lab-grown Meat and Veganism Movements Surge in Response to Climate Change

Would you be willing to give up ice-cream and hamburgers if it saved the environment? Good news: lab-grown meat is set to hit shop floors this year, so you don’t have to. 

A 2017 study showed that if all Americans substituted beans for beef, the USA would come close to meeting its 2020 greenhouse gas goals originally set by the Obama administration in 2009.

Perhaps spurred on by shocking polemical documentaries like Cowspiracy and the UN’s reportthat showed that processed meat is as carcinogenic as cigarettes, veganism is on the rise. Lately, veganism has risen from its grassroots origins and become a widespread form of eco-activism.

Believe it or not, the meat and dairy industries are starting to listen and lab-grown meat is set to become a reality.

The Dark Truth Behind the Veganism fad

Is veganism just another bandwagon? Or, do these almond-milking vegaholics know what they’re talking about?

“What’s so wrong with eating meat?”, you may ask.

As all of the current U.S. generations currently alive have enjoyed, we no longer have to go out and hunt for animals when we want to eat meat. In fact, we don’t even have to go to the grocery store. We can order 24 chicken nuggets from the driver seat or have groceries delivered by an Amazon contractor.

Our lifestyles have changed drastically, but we still claim that we need to eat like our hunter-gatherer ancestors. The sheer numbers involved with keeping everyone fed on steak and cheese are causing a lot of problems behind the scenes.

The brutality of the meat and dairy industries have been exposed in documentaries you may have come across on Netflix. Vegecated, Forks Over Knives and Earthlings are cited as contributing factors by many vegan converts.

However, critics question the validity of the facts provided in these “life-changing” documentaries.

Perhaps it was because the revelations of what has become normal were so shocking or maybe because people aren’t ready to face the consequences of their lifestyles. But, Cowspiracy, in particular, got a bad rap for using questionable statistics in the original version.

Although such advocacy documentaries still have their value and are worth watching if you want to get informed, they should be taken with a pinch of salt.

A more reliable source of facts about veganism and the environment are reviewed research papers and official reports. Although these reports may not have the same drama, the facts are clear-cut. The environmental impact of animal agriculture and it’s contribution to greenhouse gas emissions, deforestation, and water waste is extreme.

Here’s the impact that meat and dairy have on the environment explained in facts and figures:

  • Animal agriculture accounts for 70% of global freshwater consumption.
  • In 2016 the UN reported that the livestock sector is one of the most significant contributors to environmental degradation, both locally and globally.
  • A UN report that followed this in 2010 warned that rising meat and dairy consumption combined with a population set to be 9.1 billion by 2050, meant a shift towards veganism was vital. It stated that only a major change in the human diet could save the world from climate catastrophe and major food shortages.
  • Cows produce 150 billion gallons of methane gas a day. What most don’t realize is that this greenhouse gas’s alleged effect on climate change is much greater than C02 which usually steals the spotlight.
  • Numerous reports have claimed that methane is up to 100 times more harmful than C02.
  • 14.5% of global greenhouse gas emissions are generated by raising livestock for meat, eggs, and milk. That’s more than all transportation, including planes combined.
  • Raising livestock also uses 70% of all agricultural land, making it the leading cause of deforestation, water pollution and loss of biodiversity.
  • It’s estimated that it takes 2,500 gallons of water to produce one pound of beef.
  • One-third of the world’s grain is now fed to animals.
  • Antibiotic use in animals is a major contributor to rising levels of antibiotic resistance in the human population
  • A 2017 study showed that meat manufacturers JBS, Cargill, and Tyson (All giants in the meat industry) emitted more greenhouse gases in 2016 than all of France.

What would Happen if we all Went Vegan?

study carried out by Dr. Marco Sprinmann at the University of Oxford attempted to estimate what the world would be like if we all went vegan in 2050.

The results are astonishing and show that in one single year greenhouse emissions would be cut by two thirds. $1.5 trillion would be saved in climate damages and healthcare expenditure. He also estimated that global mortality would be reduced by 10%, with 8 million fewer deaths caused by chronic disease.

Springmann also emphasized that these figures are probably an underestimation.

Could Lab Grown Meat Save the World?

Veganism doesn’t have to be all granola and lettuce.

As consumers become more aware of the extent of the current sustainability crisis, eating habits have begun to change. This move towards more plant-based diets has had repercussions in the food production industry. Big names have started to invest in meat and dairy alternatives.

We saw the first synthetic burger make its debut in 2013.  It quite literally took to the stage and was eaten in front of an amazing audience. T

he fact that humans could grow real meat without harming animals or the Earth left us in awe. Although the lab grown meat cost thousands to make at the time, now it can be produced cheaply on a commercial scale. Just five years later, the race is on to get it on the shelves.

Something that we wouldn’t have believed to be possible is fast becoming a reality. Could synthetic meat replace traditional meat completely?

A startup called Memphis Meats is currently developing “clean meat” with investors like Bill Gates and Richard Branson. Just For All is another major player in the synthetic meat industry who promises to launch their products in supermarkets by the end of the year. Even the some of the world’s biggest meat companies like Tyson and Kraft are attempting to reinvent carnivorous staples.

Real Meat Without Slaughtering Animals

Most successful lab grown meat products are created using cell proliferation.

Let’s say we want to create a cruelty-free, eco-friendly chicken nugget. No tempeh, no tofu–we want the real deal.

As chickens have an unlimited source of cells that are constantly regenerating and regrowing, the scientists figured that they could take a handful and continue to grow them infinitely. All that is needed from the animal is a cell sample. This could be a feather for example.

This feather is then taken to the lab where it is provided with plant-based nutrients. Just as the cells would grow in the animal, they multiply quickly in the lab turning into a high-density food source–a.k.a. meat.

And it’s not just chicken, any kind of animal protein can be grown from a single cell in the lab. Synthetic meat is estimated to be 10 times more efficient than the world’s highest volume slaughterhouse.

This cutting-edge technology that is used to re-create food is going to drastically change the meat and dairy industries. Just for all’s products range from cookie dough to mayonnaise. Other companies are producing scrambled “eggs” from mung beans and brewing cow’s milk from yeast.

In the current world we live in, it is unlikely that everyone will go vegan. Meat is the centerpiece of our plates and ingrained in most cultures. However, synthetic meat offers another solution to the major problems mass-production of meat and dairy pose.

A recent Ketchum survey shows signs of an optimistic response to lab grown meat. 62% of Americans are likely to try synthetic animal products, which rises to 71% among millennials.

Lab Grown Meat is Not a Miracle Fix

Synthetic meat is also seen as a threat to the animal agriculture industry. The UN Food and Agriculture Organisation states that livestock supports the livelihoods and food security of almost a 1.3 billion people.

Farming still employs over 26% of workers globally. That’s not accounting for those working along with other parts of the meat-supply chain like in processing and packaging.

Additionally, synthetic meat is still meat. Although Lab-grown meat is dubbed “clean meat”, as it lowers the risk of microbial and antibiotic contamination.

Eating too much of it is still detrimental to human health. It increased our risk of heart disease, type 2 diabetes, obesity, and cancer. Synthetic meat can ease the negative impact on the environment but at the end of the day, processed meat is still carcinogenic.

Read More: Reduce Your Carbon Footprint by Eating Better

The power to reconsider what we consume is in our hands. This choice empowers us to choose what the future of our planet will be. We can choose to cut down our meat and dairy consumption, become a vegetarian or take the plunge and go vegan.

With the current state of our environment, we need to consider every option possible. Yes, food choices come down to personal circumstances. But, simply eating less meat and dairy could help us prevent negative environmental impacts to the Earth.

Would you eat lab-grown meat? 

Why would anyone want the “real” thing?

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Clearly, vegan sausage–just like any other type of meat (animal-death) replacement or “substitute”–is far healthier than the rotting flesh it replaces. So why do so many people still choose the “real” thing?

Perhaps there’s something else wrong with the majority of people, besides their outward appearance or cholesterol level. There’s certainly something wrong with the way they think if they would willingly ask that animals be caged and trucked to slaughterhouses because they imagine they taste better than some plant-based “imitation”.

Worse yet, they think it’s wierd that we care that:

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Plant-Based ‘Meat’ and ‘Fish’ May Be the Future. But How Do They Taste?

Starting today, White Castle will serve the vegan Impossible Burger in 140 locations. Cookbook author Alison Roman tried it out, along with ‘shrimp’ made from fungi, ‘salmon’ made from algae and more

When I was in high school, I made the bold and noble choice to become a vegetarian for the rest of my life (or as it happened, about three years). I loved vegetables, so a meatless diet wasn’t that daunting, with one unfortunate exception: the tacos at Jack in the Box.

Around this time, I caught wind of a rumor that the meat in those tacos was being cut—and possibly even replaced by vegetable protein. Imagine my teenage delight upon learning that my guilty pleasures were basically vegetarian.

Spoiler alert: They were not.

But that rumor was partially true: For years, Jack in the Box has added vegetable protein to its famous tacos (the company won’t say exactly how much), and meat-loving Americans still consume 554 million each year.

Turns out Jack in the Box was ahead of its time.

Today, 140 White Castle locations began serving the vegan Impossible Burger, part of a new wave of plant-based proteins that taste, cook and, in some cases, bleed like the animal version. Unlike tofu dogs and Boca Burgers, these products are aimed squarely at carnivores. The goal isn’t to placate your vegan cousin at family barbecues. The goal is to save the planet—or at least mitigate the damage that commercial fishing and cattle farming are doing to the environment. To persuade red-blooded Americans to pack their grills with pea protein, these plant-based substitutes will have to taste good—and I’m happy to report that many do. Some, however, are still in beta when it comes to flavor. Does “shrimp” made from algae taste better than shrimp? Not yet, but it’s still better than overfished oceans. I’ll take it. You should too.

The Product: Beyond Sausage

WHAT IT IS: Pea, fava and rice protein in an alginate (derived from algae) casing

WHAT IT’S IMITATING: Ground-pork sausage

WHERE TO FIND IT: Select grocery stores beginning in mid-April

Plant-Based ‘Meat’ and ‘Fish’ May Be the Future. But How Do They Taste?

THE VERDICT:If you’re like me, you have no idea what’s actually in your kielbasa or Italian hot links. And generally speaking, you’re OK with that. But Beyond Meat wants you to know how its sausage, pictured above, is made. The company spent a year and a half developing the world’s first plant-based version. The results? Pretty great. The pleasantly springy texture is spot on; the flavor is passably porky. The sausages come in Original Bratwurst, Sweet Italian and Hot Italian (my favorite); it turns out that both pork and pea protein taste better when seasoned with fennel seeds and chili flakes. Substitute these for some these some honest-to-God pork links, and add a smear of yellow mustard and a side of grilled onions. No one will be the wiser.

Pro Preparation Tip: The alginate casing tends to split if your skillet or grill is too hot, so rotate frequently to promote even browning and prevent breakage.

The taste and texture of shrimp are difficult to imitate. Fried panko bread crumbs, lemon and tartar sauce help complete the illusion.
The taste and texture of shrimp are difficult to imitate. Fried panko bread crumbs, lemon and tartar sauce help complete the illusion. PHOTO: AMANDA RINGSTAD FOR THE WALL STREET JOURNAL; SET STYLIST: GOZDE EKER; FOOD STYLIST: MICHELLE GATTON/HELLO ARTISTS
The Product: New Wave Foods Shrimp

WHAT IT IS: Algae extract, micro algae and other plant-based protein

WHAT IT’S IMITATING: Frozen shrimp of the plain and fried variety

WHERE TO FIND IT: Select restaurants on the West Coast and in New York City

THE VERDICT: The taste of a shrimp is determined by that shrimp’s diet, generally a mix of sea plants and algae. So it stands to reason that “shrimp” synthesized from sea plants and algae should taste like the real thing, right? The answer is: sort of. New Wave offers its plant-based shellfish in two forms: Plain (think boiled and peeled) and Crispy (pictured here; think breaded and fried). The Crispy version—coated in delicious panko bread crumbs—tastes like delicious, salty bread crumbs. The Plain ones, however, have a way to go before they can pass as the genuine article. With their squishy texture and too-bright reddish-pink hue, they more closely resemble crawfish tails than shrimp. To their credit, they do taste faintly of the sea without being overly fishy, which is no easy feat.

Plant-Based ‘Meat’ and ‘Fish’ May Be the Future. But How Do They Taste?

A SHRIMP FOR THE MASSES: Commercially caught shrimp are as fraught as they are popular, thanks to environmentally devastating trawling practices and the slave-labor scandals plaguing the industry. “In addition to solving a sustainability problem,” says New Wave Foods co-founder Dominique Barnes, “we’re trying to make a shrimp that everyone can love.” While her product contains 100% less shrimp than the leading shrimp, Barnes hopes it will reach a wider audience, including people with shellfish allergies and high cholesterol, vegans and those keeping kosher.

This fluffy scramble never saw the inside of shell.
The Product: Just Scramble

WHAT IT IS: Mung bean protein

WHAT IT’S IMITATING: Raw, beaten eggs

WHERE TO FIND IT: Select San Francisco and Hong Kong restaurants; select grocery stores starting later in 2018

THE VERDICT: “Eggs” from a plastic bottle? Believe me, I fully expected to dislike this product. But in reality, it’s kind of good. Texturally speaking, Just Scramble is a dead ringer for the real thing when cooked properly (low and slow). But under the surprisingly eggy flavor is a faint and unfortunate sweetness. This comes from the mung beans, which are full of polysaccharides—a complex carbohydrate that reads sweet on our tongues. Ben Roche, the director of product development at Just and the developer of Just Scramble, is the first to admit that these “eggs” are a work in progress. “We are constantly tinkering, improving the flavors and textures,” says Roche, who also created the company’s sorghum-containing cookie dough. The sweetness of Just Scramble is hardly a deal breaker and is easily fixed with a few dashes of your preferred hot sauce.

The Product: Terramino Salmon

WHAT IT IS: Cultured fungi protein and algae for natural color and flavor

WHAT IT’S IMITATING: Salmon burgers and, later, fillets

WHERE TO FIND IT: Select restaurants and grocery stores in 2019

THE VERDICT: The “salmon” from Terramino Foods is still in beta, but in the year since the company launched, its co-founders—two 20-somethings fresh out of Berkeley—have managed to imitate the pale-pink color and flaky texture of America’s favorite fish. They’re still dialing in the flavor, exploring the fine line between something that tastes like fish and something that tastes fishy, but when it comes to sustainable seafood, this is a company to watch.

Plant-Based ‘Meat’ and ‘Fish’ May Be the Future. But How Do They Taste?

FISH MADE FROM FUNGI? Terramino Foods uses koji—a mold that’s a key ingredient in soy sauce, miso and other fermented foods—to culture its protein. “Unlike animal cells, fungal cells are able to synthesize their own protein out of really basic nutrients,” Terramino co-founder Josh Nixon says. “You have to feed an animal a lot of protein to get a small amount out.” The fungi generate protein from almost nothing, which is unquestionably more sustainable than fishing or even fish-farming.

Terramino Foods‚ the maker of this ‘salmon’ burger‚ recently completed the SOSV-funded accelerator program at IndieBio. SOSV‚ a venture-capital firm‚ has also mentored companies like New Wave Foods and Memphis Meats. The hearty, woodsy version of the Impossible Burger—with mushroom purée, sherry onions and truffle cream—is on the menu at Saxon & Parole in New York City.
Terramino Foods‚ the maker of this ‘salmon’ burger‚ recently completed the SOSV-funded accelerator program at IndieBio. SOSV‚ a venture-capital firm‚ has also mentored companies like New Wave Foods and Memphis Meats. The hearty, woodsy version of the Impossible Burger—with mushroom purée, sherry onions and truffle cream—is on the menu at Saxon & Parole in New York City. PHOTO: AMANDA RINGSTAD FOR THE WALL STREET JOURNAL; SET STYLIST: GOZDE EKER; FOOD STYLIST: MICHELLE GATTON/HELLO ARTISTS
The Product: The Impossible Burger

WHAT IT IS: Wheat, soy and potato protein

WHAT IT’S IMITATING: The classic ground-beef patty

WHERE TO FIND IT: More than 1,000 U.S. restaurants, including national chains Bareburger, Umami Burger, Fatburger, White Castle and the Counter

THE VERDICT: This isn’t the only plant-based patty shipped raw and intended for cooking, but it’s the best known and the best by a mile. And don’t call it a veggie burger. Impossible Foods has imitated the true-blue look, smell, taste and texture of a ground-beef patty in a way that is almost unsettling in the uncanny-valley sense. Their secret is an oxygen-carrying compound called heme, which makes blood appear red and makes meat taste, well, meaty. It is heme that gives the burger that I-can’t-believe-it’s-not-beef flavor and bloodiness (yes, this patty even bleeds). All this flavor and bleeding comes at a price, which for now is on par with premium ground beef. And the burger is available only in restaurants where the kitchen has been trained to prepare it—not exactly a meal for the masses. But if and when the price comes down, this is the product to give ground beef a run for its money and cut the planet a break.

Plant-Based ‘Meat’ and ‘Fish’ May Be the Future. But How Do They Taste?

THE IMPOSSIBLE EFFECT: In February, the U.S. Cattlemen’s Association filed a petition with the Department of Agriculture to limit “beef” products to those that “come from cattle that have been born, raised and harvested in the traditional manner.” Their proposed definition would keep the term off alternatives made from “plants, insects or other nonanimal components.” Pat yourself on the back, plant-based burger makers. When the cattlemen are panicking, you’re doing something right.


Plant-Based ‘Meat’ and ‘Fish’ May Be the Future. But How Do They Taste?

Just, the maker of Just Scramble, is growing a variety of test-tube meats. To do this, scientists extract stem cells from an animal—such as a pig or a cow—and cultivate them into muscle tissue in a lab. The result not only resembles pork or beef but is genetically identical to the stuff in your butcher’s case, with almost no environmental impact. But “clean meat” won’t catch on unless it can compete in taste and price with the conventional stuff, says Josh Tetrick, the CEO and co-founder of Just. Tetrick describes the current price per pound of his product as “unnecessarily high” and hopes to reduce it substantially before his company launches a ground lab-grown meat at the end of 2018. And the taste? To be determined. No samples were available at press time.