PETA Protests Hermès Crocodile Abuse


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Undercover footage taken by Farm Transparency Project reveals shocking abuses at three crocodile factory farms in Australia owned by Hermès. Upon release of the footage, People for the Ethical Treatment of Animals (PETA) staged provocative protests at Hermès stores in New York City, London and Paris to call on the company to replace crocodile skin with cruelty-free fabrics for their handbags.

Australia accounts for 60% of the global trade of crocodile skins. Crocodiles, who have a natural lifespan of 70 years, are slaughtered by Hermès when they are just 2-3  years old. Birkin bags, which are made from the skins of four crocodiles, sell for tens, if not hundreds, of thousands of dollars at Hermès stores.

Hermès slaughters four crocodiles to produce one Birkin bag

Kindness Project, an Australian animal rights organization that released the Transparency Project footage, has launched a campaign to shut down Australia’s commercial crocodile farms and transition the workers into other jobs. “With so many sustainable and animal friendly alternatives available, there is no need for fashion houses to harm animals in the production of their clothing and accessories. We are asking for an end to Hermès crocodile cruelty, demanding they #dropcroc from their collections, in favor of protecting precious wildlife from cruelty and suffering.”

According to PETA, Hermès is planning to build what would be Australia’s largest crocodile farm, which would hold up to 50,000 individuals. Previous PETA investigations have shown workers shooting reptiles in the head; cutting into their bodies as they struggle to escape; and stabbing still-conscious animals in an effort to dislocate their vertebrae. They also show reptiles moving their legs and tails several minutes after these slaughter attempts. “No purse is worth an animal’s agonizing death,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on Hermès to listen to the outcry against cruelty to crocodiles and bag exotic skins.”

People for the Ethical Treatment of Animals (PETA) staged a protest at Hermès in NYC after Kindness Project released undercover video footage of crocodile abuse at the company’s crocodile factory farms in Australia.

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